TESLA
SWOT Analysis
Strengths
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Model S won 2013 Motor Trend's Cars of the year
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Only utilizing 20% of current factory, leaving room for future lower-cost growth
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Dedicated to researching, manufacturing, and selling only electric cars
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Brand Image
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Positive strategic partnerships
Weaknesses
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Produce smaller quantities than large manufacturers, decreased economies of scales
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Perception of electric cars (slow, low range)
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Poorly developed infrastructure for recharging (Telsa's Supercharger network)
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Requires continually investment in R and D
Opportunities
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Rising price of fossil fuels
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Increased consumer perception about electric cars
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Adoption of technologies freely given from Tesla to other manufacturers to increase growth
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Using Tesla technology in other applications
Threats
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Increasing competition from large automakers to developing AEV vehicles
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Poor electric vehicle infrastructure as a public
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Loss of government subsidies
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Poor publicity on safety of electric vehicles