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TESLA

SWOT Analysis

 

Strengths
 

  • Model S won 2013 Motor Trend's Cars of the year

  • Only utilizing 20% of current factory, leaving room for future lower-cost growth

  • Dedicated to researching, manufacturing, and selling only electric cars

  • Brand Image

  • Positive strategic partnerships



Weaknesses
 

  • Produce smaller quantities than large manufacturers, decreased economies of scales

  • Perception of electric cars (slow, low range)

  • Poorly developed infrastructure for recharging (Telsa's Supercharger network)

  • Requires continually investment in R and D


Opportunities
 

  • Rising price of fossil fuels

  • Increased consumer perception about electric cars

  • Adoption of technologies freely given from Tesla to other manufacturers to increase growth

  • Using Tesla technology in other applications


Threats
 

  • Increasing competition from large automakers to developing AEV vehicles

  • Poor electric vehicle infrastructure as a public

  • Loss of government subsidies

  • Poor publicity on safety of electric vehicles

     

     

     

     

     

     

     

     

     

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