Tesla Motors 

In this phase, Tesla is introduced stage to growth stage. Their target customer is Early Adopters to Early Mortality. In this phase company are continuing raising their awareness and educating customers. Because in this stage many customers must learn about the product and its benefits before they decide to purchase. Clients in this stage are willing to take more risk, and typically, they are also willing to pay more to have the latest and greatest product will quickest to learn about the Tesla, see its potential, and buy it.

 

The sales are not significantly high, compare to the nominal gasoline car, But is increasing lot by itself. To put that figure into perspective, for the whole of 2015, Tesla has delivered 50,580 cars. Tesla Model S deliveries in Q4 of 2015 have a 75% rise compared to the same quarter the last year. Moreover, Tesla has smashed its early delivery record (11,574 set during Q3 2015) by 50%. (Marketwired, 2016) 

 

Tesla’s market share are continuing growth quickly, it in a blue ocean and take a lot of advantaging from be a first mover in the electronic car industry. They don not have many competitors. However, the whole electric car industry is dramatically growth during several years. Because The global warming is one of the biggest issues over round the world. People and government is increase concerning the planet and air pollution. Zero emission targets is a long-term global goal for climate protection. This is a kind of challenge but it also a business opportunity for many company. The future is green market (and digital), this kind of green and environmentally friendly product gain lot of support from government and it will lead the company to disruptive market.